Jason Squires

I’m very happy to conduct an interview with a British fitness trainer today. I want to give you a view of how things are done around the world, so this interview is a good way to do so. I hope that you enjoy it and find it useful.

Question: My guest today is Jason Squires from SquiresFitness. Jason is a fitness trainer and nutrition expert from the United Kingdom and manages an online personalized fitness and diet plan. Thank you for joining me today, Jason. What can you tell our readers about your experience and relevant credentials in fitness and nutrition?

JS (stands for Jason Squires): Hey Jonathan! Thanks for having me. Well, where to start! I first stepped into a gym when I was 16, and honestly had no idea what to do. My initial goal was to improve my fitness – as I got to the point in my teenage years where all I did was play video games.

Anyway, after a few weeks of trial and error, I started to take it more seriously, and grew to LOVE the feeling after a good workout. My body shape also began to change and my confidence was at an all time high – I had found my calling!

I have been living a healthy lifestyle as well as exercising regularly for the previous 9 years. Getting  certified as a Personal Trainer was the only option after finishing university. However, I also knew that a certification in nutrition was also required in order to provide future clients with the correct advice they needed. So I then added that string to my bow and studied for a certification in Diet & Nutrition.

But having two pieces of paper which stated that I am qualified was only half of the equation. Real world experience is the other half, and thankfully – I LOVE helping people. Especially when it comes to getting in shape and improving their fitness.

And here we are today, 9 years experience, Certified Personal Trainer, Certified Diet & Nutrition Adviser, and passionate about helping people get in shape.

Question: Most of our readers are American and we all know how big the obesity problem is in the US. What is the situation like in the UK?

JS: It’s not looking good on this side of the pond either. Obesity in the UK is currently at an all time high. With quick and easy food such as microwavable meals, junk food, etc, and with the majority of the population living a busy lifestyle, the temptation to neglect our health and fitness is high.

What does frustrate me though, are all the ‘promises’ that the diet industry makes to people wanting to get in shape. Fad diets are as rife over here as I can imagine they are over in the US. Furthermore, they aren’t healthy.

I sincerely believe that the correct education is all that is needed to slow down (and ultimately reverse) the crazy obesity situation both in the US and the UK.

Question: You have a program called SquiresFitness. What can you tell us about this plan?

JS: Ahh, my pride and joy! Well, SquiresFitness is an online personal training program. We have a team of certified Personal Trainers and Diet & Nutrition Advisors who coach our clients over a 12 week period to get them in shape.

In essence, we create a personalized 12 week workout program specific to our clients goals. Their current daily diet is also assessed, and suggestions are made on how to ‘tweak’ their diet in order to reach their goals quicker. They also receive a guide on the basics of living a healthy lifestyle called ‘Foundations’. Furthermore, all clients receive our exclusive motivation program ‘Motivate Me NOW’ which comprises of an audio CD and guidebook.

All of the above is dispatched to our clients in hard copy. All the materials will also be available in electronic format to download in their Members’ Area.

Each client also receives on-going support and advice throughout the 12 week program from their own Personal Trainer, to ensure they never lose focus.

Question: While most fitness trainers online create ebooks or video plans, you decided to take on a more personalized approach. Why did you decide to do that?

JS: In all honesty, I don’t believe that a ‘ready made’ fitness plan works effectively. Everyone is different, everyone is unique – and these ‘ready made’ fitness plans don’t cater for that. As a Personal Trainer, I’ve found that everyone has a different level of experience, and has a different level of knowledge regarding exercise and nutrition.

The beauty of SquiresFitness is that our entire philosophy puts each individual client first, and our entire service is moulded around each client.

Question: You create a personalized fitness and nutrition plan for each person. What are the main criteria of this plan? How do you ensure that it fits each person?

JS: Well, we firstly take into account their previous exercise experience. Then their current fitness levels / ability. We then look at what they want to achieve. At this point we can start to form together a routine. We then understand what the clients lifestyle is like – how many times per week can they exercise? Where will they exercise – the park, at home, or in the gym?

When we have all this information, we go through a similar process for their current eating habits.

We are then in a position to fully understand our client, and are able put together a plan of attack for them to meet their fitness goals.

If a client is struggling with anything at any point, we are always on hand for advice or support.

Question: Is SquiresFitness a fat loss program or does it work for other fitness goals as well, muscle building, for instance?

JS: Interesting point to note. Regardless of what our clients goals are, we can tailor a workout routine and provide diet advice specific to their individual goals, whatever they may be.

All of our Personal Trainers are experienced with weight loss, muscle building, increasing fitness levels, toning up and even focusing on clients problem areas.

So whatever our clients want to achieve, we can provide a solution to meet their needs.

Question: Who would you say that SquiresFitness is for and who is it not for? Can people who haven’t worked out in years use it? Men and women both?

JS: Squires Fitness would be ideal for anybody who is looking to get in shape, but are currently struggling, either men or women.

There is a lot of conflicting information in the world of health and fitness of what you should / shouldn’t do in order to reach your fitness goals (whatever they may be).

So to cut through the clutter – we provide the advice, support and knowledge from a team of expert Personal Trainers to reassure them that the program we provide, will work for them and get results.

In order to put potential clients minds at ease, we also provide a full money back guarantee. So if they don’t see their body shape change as they want it to, they don’t pay us a dime.

Question: One thing which sets your program apart from many other online fitness plans is the interaction and support between the customer and your team. How does this interaction work?

JS: After a client signs up with us, they are assigned a Personal Trainer who is most suited to their goals. After their exercise routine has been created, and their diet is assessed, our clients get full email support from their Personal Trainer.

This support is fully accessible through their own Members Area. So if our clients have ANY questions, or queries, we are always here to make sure they are put back on track.

Question: How has the feedback to your program been so far? Can you share a success story with us?

JS: Absolutely! We have had some great feedback so far. One of the best things about running SquiresFitness is the random emails I receive every so often from a client sharing their experience with us. It’s always a great feeling to know that SquiresFitness is having a positive affect on peoples’ lives.

One of our previous clients, Andrew, lost a total of 21 lbs with our program. We received an email from Andrew after he had completed his program and he informed us that the boost in confidence had a greater effect on his life than the weight loss did! He also mentioned that he has now set himself some loftier goals of what he would like to achieve with his fitness.

SquiresFitness is about a lifestyle change, not a quick fix, and emails like Andrews’ lets us know that we are doing our job.

Question: What would you say are some of the biggest mistakes that people make when trying to lose fat and get fit?

JS: The one common mistake we see over and over again is that people quit too early. When they don’t see immediate results, they lose faith in what they are doing and find another program or routine to follow.

In our Motivate Me NOW program, we have created a system for our clients to use to ensure that they stay focused and consistent with the routine we provide them. Ultimately, this guarantees that they will reach (and often exceed) their goals.

Question: One thing which people struggle with is a lack of motivation, does SquiresFitness address this issue? What is one tip that you can give to help people improve their motivation?

JS: We do indeed. As mentioned previously, we have created a motivation system purely to ensure that clients start motivated, and stay motivated throughout our program.

The ‘Motivate Me NOW’ program comprises of an audio CD and guidebook and discusses topics such as goal setting, the 30 day challenge, ending procrastination and tips on how to stay focused on fitness.

The center piece to the Motivate Me NOW program is The AVES Method.

The AVES Method has been exclusively designed by SquiresFitness. It is a step by step system which clients can use on a daily basis to keep laser focused on their fitness goals, exercise plan and diet changes.

All is explained in the audio CD and guidebook. The AVES Method only takes a few minutes each day to implement. If clients ONLY used this motivation aspect of our service and nothing else, they will see better results with SquiresFitness than any other online program.

One tip for your readers to increase their motivation right now, would be to start using affirmations (one of the 3 aspects of The AVES Method).

An affirmation is a positive statement that’s repeated over and over again and believed to be already true.

For example, if you are having a bad day, repeat to yourself ‘I AM HAVING A GREAT DAY’ over and over again… Say it with belief and enthusiasm and within 60 seconds you will start to see your mood change for the better.

Now, apply this technique to your exercise routine… Whenever you are feeling in a rut or you can’t be bothered to exercise, repeat to yourself ‘I LOVE EXERCISING’ over and over again… Say it with enthusiasm, say it with passion, and believe that it’s true… You can’t help feeling that you want to exercise RIGHT NOW!

Put it to use, it works.

Question: Finally, what are your ultimate goals with SquiresFitness? What is your Vision for the program?

JS: Our vision has always been the same, we want to cut through the clutter of all the hashed advice on health and fitness and ACTUALLY get people in shape.

We also want to listen to people. We don’t want to give them a ‘ready made’ workout routine. We want to listen and understand each and every one of our clients in order to provide them with the best advice and support possible.

Getting in shape shouldn’t be confusing, and we provide a personalized workout program, tailored diet advice and on-going advice and support to get them in shape. And we will continue to do just that.

Thank you very much for taking the time to interview me today Jonathan, it’s been a blast.

To learn more about Jason Squires and his program visit SquiresFitness.com.

Other expert interviews include John Barban, Kareem Samhouri, and Rusty Moore.